Virtual events and social media ads and analytics have been the only thing booming these past two years, and Linkedin is hopping on the band wagon with new features supporting these trends.
Here's all you need to know about the updates coming to Linkedin in 2021:
The new Event Ad format emphasizes details like date, time, and how to join. Plus, its users can see if a mutual connection has expressed interest in attending.
Event ad analytics & metrics:
We can see exactly how many members clicked on or saw an ad and then registered for an event, so we know how effective our campaign spend was at driving registrations
Event Analytics tool:
LinkedIn has also released an Event Analytics tool that aggregates insights about reach, engagement, and info of attendees so marketers can more easily and effectively plan for future events.
Boost high performing posts:
You can now boost any organic high performing post directly from your LinkedIn Page. With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach.
We're looking forward to using these updates to maximize our benefit from Linkedin, tell us if you think these features are an upgrade for Linkedin's performance as a social network