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  • Sara Seoudy

Why We Do Facebook Ads And Why Your Business Needs Them

Updated: Jul 1, 2021

Despite how seemingly instagram & Tik Tok have taken over, Facebook still dominates by a long shot, so here's why.


Accuracy

Facebook ads do a much more accurate job of campaigning on Instagram


User Stats

Facebook has over 2.8 billion monthly active users

56% of people visit Facebook to get information


Ad impressions

Ad impressions grew by 25% in the fourth quarter of 2020


Video ads cost

Facebook video ads have a low cost per click, at $1.86


Reach

Facebook ads have the potential to reach over 2.1 billion people


ROI

Facebook ads provide the highest return on investment (ROI) among all paid advertising channels


Facebook watch

More than 1.2 billion users visit Facebook Watch per month

And finally:

62% of people have reported being more interested in a product after seeing it on a Facebook video More about Facebook ads set up and retargeting:

- The Definitive Guide To Facebook Retargeting in 2021

- The Ultimate Facebook Ads Checklist for 2021

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