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  • Sara Seoudy

Why We Do Facebook Ads And Why Your Business Needs Them

Updated: Jul 1, 2021

Despite how seemingly instagram & Tik Tok have taken over, Facebook still dominates by a long shot, so here's why.


Facebook ads do a much more accurate job of campaigning on Instagram

User Stats

Facebook has over 2.8 billion monthly active users

56% of people visit Facebook to get information

Ad impressions

Ad impressions grew by 25% in the fourth quarter of 2020

Video ads cost

Facebook video ads have a low cost per click, at $1.86


Facebook ads have the potential to reach over 2.1 billion people


Facebook ads provide the highest return on investment (ROI) among all paid advertising channels

Facebook watch

More than 1.2 billion users visit Facebook Watch per month

And finally:

62% of people have reported being more interested in a product after seeing it on a Facebook video More about Facebook ads set up and retargeting:


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